If you are looking for a great way to bring more traffic to your company's website, starting a blog can be a smart move. For many new bloggers, however, finding a starting point can prove to be a challenge. If this sounds familiar, do not worry. By following these six tips, you will be well on your way to blog-writing mastery.
1. Write About Your Passions
When it comes to SEO blog writing, one of the best ways to make your content stand out is by sharing information on topics that you are passionate about. When you first start thinking about potential subjects to write about, consider what makes you tick. Sometimes, new bloggers tell themselves that they are passionate about topics that are not truly their passions. Instead, make sure you care about what you are writing. Doing this will not only make the work more enjoyable, but it will improve your blogging quality substantially.
2. Have a Conversation
After finding a topic that you are passionate about covering, it is a good idea to write about it as if you are having a conversation with your readers. Unlike formal reports or news articles, blogs are meant to be more casual. As such, readers do not expect to read something that feels like a college essay. Not only is that kind of reading more than what people want to dive into when looking at blogs, but it can also come across as boring - an impression you never want to give your audience.
3. Ask for a Second Opinion
Another great way to ensure your blog content stands out is by getting a second (or third) opinion. If you have close friends or relatives that you can trust to offer their perspective, it can be helpful to have a second pair of eyes take a look at your work. Specifically, ask the other person for feedback on what does not make sense, what sounds best, and what seems to be missing. Asking questions like these can be an excellent way to get your brainstorming gears moving.
4. Include Visual Media
There is no doubt that your words matter, but most people have heard that a picture is worth a thousand words. This old saying rings no less true when it comes to SEO blog writing. To help your blog entry grab readers' attention, include visual media that is not only interesting but also relevant. For example, you would probably not want to write an article about endangered elephants and include a picture of a dinosaur. In addition, ensure the media's size does not bog down your web page download speeds too much.
5. Add Catchy Headlines
Something else worth keeping in mind when you are writing blog entries is to include catchy headlines. Remember how most blog readers do not want to read formal, essay-like writing? The same online business ideas apply to headlines. You want to make them interesting enough that readers get pulled in as soon as they are skimming your article.
6. Know Your Audience
Before you begin writing any blog piece, one of the most critical things to know is who your content audience is. If, for example, you are writing an article about your store's newest line of bed pillows and the way they improve sleep, you should think about who would be reading that type of article. One of the best ways to do this is by digging into your website metrics and conducting direct research through the use of tools such as online surveys.
At the end of the day, blogs have incredible potential to increase website traffic about a wide variety of topics. Following tips like these can help you be successful, regardless of the subject matter.