Everything transformed in 2014 when Google summoned the hammer on private blog networks. The entire link strategy went through the window, and people had to adapt. Fast. Online PR. Manual outreach. Relationship building. While you're at it, you will come across two things:
- White hat SEO employs a lot of work. There are no shortcuts.
- White hat SEO still works, and that too quite well.
If you have been staging a few issues, this is where a search engine like Google utilizes links to crawl the website and its web pages.
What is Link Building?
Well, this is for beginners. To begin with, link building is one of the primary pillars of the White hat links SEO method. All search engines now value link qualities instead of quantities. Obtaining links from relevant and genuine sites are votes of trust and confidence for your site. This way, Google rewards your website with a better ranking.
Google has enhanced its algorithm to satiate user intent, making the use of white hat links strategies integral for efficient link building. Back in April 2012, Google happened to launch the Penguin update. The update aimed to catch websites spamming their search engine results and violating the terms and conditions by acquiring or buying them via specific link networks designed initially to boost Google rankings.
1: How to find quality blogs
It begins with finding a high-quality blog that is relevant to yours (or the website you're planning to link to). Furthermore, the blog comment tends to link to blogs. Moreover, if you have been looking for topical niche articles, consider using advanced search operators and Google blog search. For instance, let's say you wanted to promote content for eCommerce shoe stores. Post this; you'll enter the following search operators:
- Summer fashion trends "comment."
- Summer sneaker trends "leave a comment."
- Summer shoe trends "submit a comment."
- Summer sneaker trends "leave a reply."
One can even check the Ahrefs rank for every blog to determine which of them are worthy enough.
2: Get Your Comment Approved
99.99% of high-quality blogs will send comments to the moderator prior to going live. As you'll be dropping a backlink, it's essential to comment correctly.
- Name field - Place your name here, not the target keyword! This is one of the spam tactics that will get your comment denied.
- Email field - Real or fake - any valid email address can do.
- Website field - Leave this blank. As you drop a link in the comment's body, it demonstrates that you are not trying to spam their respective blog to the author.
- Comment field - Pick a point from the post relevant to your link and try to expand on it.
3: Submit a Press Release
This part is not required, but it can help. A reporter always requests more insight and data. People sending them links to the online press release can show them that you are making a conscious effort to escalate press and not just mooching links. Either you can check multiple press releases to know how to do it or do it yourself.
4: Guest Blogging
Yet another effective way of creating links is guest blogging. In reality, it is more than obtaining a connection from various sites. When you write a blog post, you build a robust relationship with the website's owners. You will earn a promotion, appreciation, and an excellent backlink to help your website gain authority. If you do not go about it, many websites allow guest posts on them. So, consider creating a list of them. Besides, reach out to them and have a conversation through emails.
You can build a solid relationship with the website owners and tell them about your interest in their posts. After that, tell them you wish to contribute as one of the guest authors. From here and out, it is the right time for you to perform some brainstorming on your blog title and choose a valuable and effective content piece for them. Stick to some thumb rules.
Do not promote your organization, brand, or yourself. These blogs are not appreciative of such content pieces. However, you can provide your website link and introduction in the 'About the author' section. And once the post is published, share it within your network.
It is essential to understand that link building is not a brief activity. It requires a good amount of engagement and effort to acquire ideal results. As a result, focus on white-hat link-building techniques and plan an efficient strategy. Avoid investing your money and time in black hat techniques. They only offer negative consequences.
Moreover, abstain from buying and using unapproved spam directories for link-building purposes. SEO is one of the systems of growing the quality and quantity of traffic to your site by organic search results. As a result, you need to be ready and research more while at it.